FDA Sanctions Manufacturers of Adonko Bitters

The FDA has sanctioned Angel Group of Companies, manufacturers of Adonko Bitters
after a concert organized by the Company at the Baba Yara Stadium in Kumasi on
Easter Monday April 17, 2017 left most of the youth passing out as a result of excessive
intake of the alcoholic product.

FDA’s investigation confirmed that the criterion for gaining access to the concert was
solely on condition that each individual purchased a 750ml bottle of the alcoholic
beverage at a cost of GH¢10, a situation which resulted in the Alcoholic beverage being
sold to minors as well. It also resulted in excessive consumption, clearly putting the
consumers at risk of flouting the caution of drinking responsibly.

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The situation also contravened Section 3.2.19 of the FDA Guidelines for the
Advertisement of Food products which states that “No alcoholic beverage shall be
advertised in relation to a public function where persons under the legal drinking
age are likely to attend.”

The Company also contravened Section 3.2.12 of the FDA Guidelines for the
Advertisement of Food products which prohibits the use of well-known personalities in
the marketing of alcoholic beverages by engaging Shatta Wale and Bisa Kdei in the
promotion programme.

These acts exposed patrons to the said programme to unwarranted serious health risks
bordering on public health. The FDA has consequently sanctioned the Company as
follows:

 With immediate effect, the FDA has suspended the Registration and
Advertisement License of Angel Group of Companies whilst investigations into
the incident continue.

The company has also been directed to recall the Product, Adonko Bitters,
from trade and to furnish the FDA with details of the recall plan and
subsequently, the progress of the recall plan.

The company is to pay an administrative charge of GH¢25,000 for failing to
comply with the above regulatory requirements.

The FDA will not hesitate to impose further sanctions should Angel Group of Companies
fail to comply with these sanctions.

Source: fdaghana.gov.gh